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The growing demand for increasing luxuries and value added services by businesses to consumers have led to the development of Location based services. A service of the kind where, the operator uses geo-data from the IP based mobile device to provide entertainment, security or information to the end-user who requests the data is called as location based service. Cut-throat competitions in each industry sectors have paved the way for development of new channels for marketing such as m-commerce. M-commerce can be effectively fulfilled with the help of location based services. Fraud prevention, mobile workforce management, store locators, proximity based marketing and roadside assistance are few other tasks that are carried out efficiently with the help of location based services.
The report aims to provide an overview of Global Location Based Services Market along with detailed segmentation of market by components, technology, application, verticals and five major geographical regions. Global location based services market is expected to witness an exponential growth during the forecast period due to increasing penetration of smartphones, developing internet infrastructures and the growing demand for analytics by businesses.
The objectives of this report are as follows:
-To provide overview of the global location based services market
-To analyze and forecast the global location based services market on the basis of components, technology, application and vertical
-To provide market size and forecast till 2025 for overall location based services market with respect to five major regions, namely; North America, Europe, Asia Pacific (APAC), Middle East and Africa (MEA), and South America (SAM), which are later sub-segmented across respective major countries
-To evaluate market dynamics effecting the market during the forecast period i.e., drivers, restraints, opportunities, and future trend
-To provide exhaustive PEST analysis for all five regions
-To profiles key location based services players influencing the market along with their SWOT analysis and market strategies
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Some of the important players in location based services market are Google Inc., IBM Corporation, Microsoft Corporation, Cisco Systems Inc., Oracle Corporation, Zebra Technologies, Ericcson, AT&T Inc., Alcatel Lucent SA, and Qualcomm Inc.
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